The worst deal Ivan Gazidis secured? Not Unai Emery.

Morning all.

A few days ago Kev posted a link to an article on The Swiss Ramble which by all accounts was very good. I didn’t read it because for some reason my computer security said no. (Yes I know I need to sort that)

Soon after, Potter emailed me with a germ of an idea which stems from conversations he had with his son during many a journey to and from The Emirates over the last few decades. Anyway, between the two of us, we’ve come up with today’s article. It’s a long read.

“The company is an expert in the field of sports data performance analysis, which is a rapidly developing area and one that I, and others, believe will be critical to Arsenal’s competitive position, “The insights produced by the company are widely used across our football operations – in scouting and talent identification, in game preparation, in post-match analysis and in gaining tactical insights.

That was Ivan Gaza’s speaking after Arsenal had invested in StatDNA, the US-based football data analytics company. Apparently it was his baby and the purchase cost the club £2.165m back in December 2012. The idea of it was to help the club and Arsene Wenger be the best both on the pitch and in the transfer market.

Arsene Wenger reportedly sat through a presentation relating to what this data company could do and having already been open to the idea, he was soon sold. The since departed Henrik Almstadt and Ivan Gazidis showed the Frenchman the benefits of bringing StatDNA on board by using Chamakh and Park as examples and both proved to be high-risk signings. Signings which a more empirical approach to recruitment would have averted.

In the five seasons prior to statDNA, when Arsenal worked with Wenger and his team during what might be called our period of financial austerity (very political comment ) we only actually paid money for thirteen players which appeared in the first team Koscielny, Squillachi, Vermaelen, Arshavin, Nasri, Ramsey, Silvestre, Eduardo, Sagna, Fabianski, Rosicky, Denilson, Baptista and we can add Gallas on a swap and Campbell who we found wandering around Seven Sisters heading for Finsbury Park…. Couple that with the two years prior RvP, Almunia, Hleb, Walcott, Adebayor, Song and Diaby. They were mostly fairly solid signings with a couple of duffers and the odd so-so in there.

2011-12 – The deadline day panic and the last transfer window before statDNA came into play.

Gervinho Lille Midfielder £10,560,000 12 Jul 2011
Mikel Arteta Everton Midfielder £10,000,000 31 Aug 2011
Per Mertesacker Werder Bremen Defender £8,000,000 31 Aug 2011
Alex Oxlade-Chamberlain Southampton Midfielder £7,000,000 08 Aug 2011
André Santos Fenerbahçe Defender £6,200,000 31 Aug 2011
Park Chu-young Monaco Forward £2,650,000 30 Aug 2011
Carl Jenkinson Charlton Defender £990,000 08 Jun 2011
Joel Campbell Saprissa Forward £930,000 19 Aug 2011
Thomas Eisfeld Dortmund Midfielder £400,000 31 Jan 2012
Héctor Bellerín Barcelona Defender £350,000 01 Jul 2011
Jon Toral Barcelona Midfielder £310,000 25 Feb 2011
Kristoffer Olsson IFK Norrköping Midfielder £290,000 01 Jul 2011
Leander Siemann Hertha BSC Defender £220,000 01 Jul 2011
Serge Gnabry VfB Stuttgart Forward £90,000 01 Jul 2011

2012-13

Santi Cazorla Malaga Midfielder £11,900,000 07 Aug 2012
Lukas Podolski FC Köln Forward £10,300,000 30 Apr 2012
Olivier Giroud Montpellier Forward £9,600,000 26 Jun 2012
Nacho Monreal Malaga Defender £8,550,000 31 Jan 2013
Tarum Dawkins Luton Midfielder £240,000 02 Mar 2012
Dejan Iliev Belasica Goalkeeper Free 30 Aug 2012
Gedion Zelalem Olney Rangers Midfielder Free 01 Jan 2013

2013-14.

Previous Club Position Initial Fee Transfer Date
Mesut Özil Real Madrid Midfielder £35,740,000 02 Sep 2013
Dan Crowley Aston Villa Midfielder £1,000,000 01 Jul 2013
Julio Pleguezuelo Barcelona Defender £400,000 10 Jun 2013
Yaya Sanogo Auxerre Forward £390,000 01 Jul 2013
Jamaal Raage Brommapojkarna Forward £200,000 01 Jul 2013
Matt Macey Bristol Rovers Goalkeeper £100,000 23 Oct 2013
Semi Ajayi Charlton Defender Free 01 Jul 2013
Mathieu Flamini AC Milan Midfielder Free 29 Aug 2013
Kim Källström Spartak Moscow Midfielder Loan 31 Jan 2014
Emiliano Viviano Palermo Goalkeeper Loan 02 Sep 2013

2014-15

Alexis Sánchez Barcelona Forward £34,000,000 10 Jul 2014
Danny Welbeck Manchester United Forward £16,000,000 02 Sep 2014
Gabriel Paulista Villarreal Defender £11,200,000 28 Jan 2015
Calum Chambers Southampton Defender £11,000,000 28 Jul 2014
Mathieu Debuchy Newcastle Defender £10,000,000 17 Jul 2014
David Ospina Nice Goalkeeper £3,160,000 27 Jul 2014
Krystian Bielik Legia Warsaw Midfielder £2,300,000 21 Jan 2015
Ben Sheaf West Ham Midfielder £280,000 01 Jul 2014
Kristopher Da Graca Hisingsbacka Defender £80,000 14 Jul 2014
Hugo Keto HJK Helsinki Goalkeeper £55,000 01 Aug 2014
Jonatas Centeno Fulham Midfielder Free 27 Mar 2014
Ainsley Maitland-Niles Academy Midfielder 24 Oct 2014

2015-16.

Arrival Transfer Date
Petr Cech Chelsea Goalkeeper £10,900,000 29 Jun 2015
Mohamed Elneny Basel Midfielder £6,880,000 14 Jan 2016
Jeff Reine-Adelaide Lens Midfielder £1,500,000 01 Jul 2015
Yassin Fortune Lens Forward £1,500,000 01 Jul 2015
Ismaël Bennacer Arles-Avignon Midfielder £175,000 29 Jul 2015
Vlad Dragomir ACS Poli Timisoara Midfielder £71,000 24 Jun 2015
Donyell Malen Ajax Forward £70,000 26 Jul 2015

2016-17.

Player
Shkodran Mustafi Valencia Defender £34,320,000 30 Aug 2016
Granit Xhaka Gladbach Midfielder £26,700,000 25 May 2016
Lucas Pérez Deportivo Forward £17,160,000 30 Aug 2016
Kelechi Nwakali Diamond Football Academy Midfielder £3,000,000 13 Jun 2016
Rob Holding Bolton Defender £2,000,000 22 Jul 2016
Takuma Asano Sanfrecce Hiroshima Forward £800,000 03 Jul 2016
Cohen Bramall Hednesford Defender £40,000 04 Jan 2017

2017-18.

In December 2017, Arsenal FC had confirmed the signing of Sven Mislintat from Borussia Dortmund. He was now the clubs head of recruitment and came with a great reputation of spotting very good players. I’ve searched high and low around the internet but I couldn’t bottom out whether Mislintat continues to use statDNA during his scouting process. 

Player.  Date.
Pierre-Emerick Aubameyang Dortmund Forward £55,600,000 31 Jan 2018
Alexandre Lacazette Lyon Forward £46,000,000 05 Jul 2017
Konstantinos Mavropanos PAS Giannina Defender £1,900,000 03 Jan 2018
Sead Kolasinac Schalke 04 Defender Free 01 Jul 2017
Henrikh Mkhitaryan Manchester United Midfielder Free 22 Jan 2018

2018-19.

Player I
Lucas Torreira Sampdoria Midfielder £26,580,000 10 Jul 2018
Bernd Leno Bayer Leverkusen Goalkeeper £19,200,000 19 Jun 2018
Sokratis Papastathopoulos Dortmund Defender £17,750,000 02 Jul 2018
Mattéo Guendouzi Lorient Midfielder £7,100,000 11 Jul 2018
Stephan Lichtsteiner Juventus Defender Free 05 Jun 2018

The grids are a bit all over over the place but that’s because I’m rubbish at them. Please find it in your hearts to forgive me…

True or not I don’t know but it’s widely reported that Mislintat was the man behind the signing of Aubameyang and Mkhitaryan whilst Arsene Wenger was manager and he also spotted the young but talented Mavropanos. I’d imagine he had a big influence over some if not all the summer signings too. Sokratis might not float everyone’s boat in many ways but he’s strong, isn’t afraid to put his body in the way of anything but in a defensive unit which looks all at sea at the moment, it’s fair to say he’s struggling a bit. We’ve yet to see Leno make his premier league debut but in preseason he looked good, very assured. The other three are doing well and have already won over the fans I’d say.

That’s the very reason I tried to find out whether the club are still using statDNA to assist with signings because if it’s not, perhaps the whole idea of it wasn’t as good as expected and it’s Sven Mislintat now supplying the visual evidence of what a players abilities are rather than a computer/database. A database which concluded that Kevin de Bruyne, a reported transfer target of Wenger, should be swerved because of question marks over his ability to cope with the rough and tumble of the English game. Then there was a young Frenchman, again a genuine transfer target who was at the time playing for Real Sociedad. Wenger was steered away from signing the then young player because statDNA showed his metrics were not overly impressive. Wenger apparently just smiled and said he’d be keeping an eye on that one. Antoine Griezmann was his name.

Has this Americanisation improved things? Neither Potter, his son or I  think so because I suspect it’s not only Griezmann and de Bruyne which the computer said no to and it does beg the question, or perhaps comes up with the answer as to why Sven Mislintat and Co were brought into the club. Perhaps they’ve sussed out that eyes are better than stats which is certainly something I believe to be true.

More to the point though, has Josh Kroenke seen through Ivan Gazidis empire build and is that why he is supposedly heading to Italy.

After that rambling, I’m off for a lie-down…

 

37 thoughts on “The worst deal Ivan Gazidis secured? Not Unai Emery.

  1. Mexzy says:

    Goodmorning Rico and everyone, the deference is clear in the two categories of signings… Things will only get better..

  2. rico says:

    Morning Mexzy.

    I found the comparison interesting. I think it shows that’s stats, while some people love them, only tell a minute part of a players story. Look at Ozil as a prime example, on paper he’s world class and he might be but stats don’t tell us what the eye can see.

    Great in a team with nine seriously hard working and exceptional players, but when the chips are down, you wouldn’t want to rely on him for help.

  3. VCC says:

    Great read rico. Thank you.

    Puts a thought into ones head, all that statistical stuff. Call me old fashioned, but I’m a firm believer in the old fashioned way of going to see a player several times in person before you make a decision.

    All this video viewing of players is nonsense.

    Also, you can have as many stats as you like…..

    A player may run further than another, BUT, it doesn’t mean he’s a better player.

    A player may make more tackles than another player, BUT, did he win more tackles?

    A player may make more headers than another player, BUT, does his clearances go to a corresponding colour shirt?

    Finally, I don’t believe a computer or a human scouted Xhaka………… I know for a fact, that it was a blind man.

    Happy Bank Holiday HH’ers

    COYG

  4. rico says:

    Thanks Vcc, you and I think alike. Heat maps etc etc are alien to mean. A player might run three miles during a game but then so might I, doesn’t mean I could do anything useful with the ball..

  5. ScottfromOz says:

    The game is played on a pitch, not a tv screen, and not on a computer.
    Morning all.
    Stats show Ozil invariably covers as much ground as any player on the pitch so he’s not lazy, but defensively irresponsible, imo, although I’m shooting down my own argument there 🙂

  6. ScottfromOz says:

    Rico, stop picking on Alexis-the lads gone hahahahaha
    It’s a thought provoking post so well done guys.

  7. rico says:

    Denilson used to cover a lot of ground too Scott.. lol

    I guess the question this kind of stuff raises is whilst criticism was fired at Wenger for not signing the likes of Griezmann, Hazard etc etc, perhaps this new toy statDNA was being used against him. I don’t know, but it’s a thought..

  8. potter says:

    Thanks for sorting our musings Rico ,I tried and failed to write it many times . Just to add a bit of grist to the mill though . In 2011 we were looking at Lille for what might be called an inside forward . Stats told us to buy Gervinho so we left Eden hazard where he was. Just saying !

  9. rico says:

    My pleasure Potter and thank you for the subject.

    StatDNA has a lot to answer for it would seem. Not in a good way either. I wonder how many other players we missed out on because of it. Water under the bridge now I know but it could have made a lot of difference to Wenger’s career. Perhaps that’s the reason he talked so much about the players he nearly signed.

  10. VCC says:

    I’m sorry guys and Dolls. I cannot agree about Wenger in his latter years about signings. Trusting computer statistics.

    When he first came to The Mighty Arsenal, his philosophy was, if they score four, then we will score five. That was fine when he had players of the calibre at Arsenal at the time.

    He never concentrated much on defensive attributes, back then, and certainly didn’t change in his latter years as manager.

    He became old and stale. So set in his ways, a stubborn French man. He had to go for the good of Arsenal.

    Just look at the mess he has left Emery in.

    Its not rocket science, he became a liability to us, and caused us many headaches, which are going to take a long time to turn around.

    I have faith in Emery though, I’m keeping my fingers crossed he will be successful for us.

    I like the way he is strong with ALL the players, even our Prima Donas.

  11. Le Coq Monster says:

    Morning all and thanks Rico/Potter.

    The sedation is easing, although I had this dreamy state of mind where Xhaka captained us to the Cup Treble and won the Ballon D`or !……………………obviously I was hallucinating as no way will we win the cup treble !

    Just wondering whether Dick has been tampering with the StatDNA and using it for our defensive tactics, because from the link I put up yesterday which showed players average positions, on average we were playing 2 at the back !…………….I`ve heard of 4 at the back and 3 at the back, but 2 !………………luckily for us we had 2 of our fastest players in Sokratis and Mustafi to cover ! 😉

  12. rico says:

    Vcc, I personally am not trying to defend Wenger, his time was up long ago because he’d become static, lived in the past hoping it would still work but as far as signing players go, maybe his hands were tied a bit because of this American data purchase.

    I think Emery will get there in time, he just needs to be afforded that time.. One of the things I like about him is he isn’t afraid to make changes to his team selection at any time during the match.. Almost admitting his original team selection was wrong.

  13. Cicero says:

    G’day to you all, I’m happy that Emery is willing to hook a player who is not performing to plan at half time, rather than leave him on the pitch in the hope that he will come good eventually, okay it may hurt his feelings a little but that has to be a price worth paying for the good of the team as a whole.

    I am not a lover of statistics, or player ratings. As an example Bellerin has received quite high ratings for his performance on Sunday presumably for his attacking display, yet his primary purpose is defence for which, In my opinion, he deserved a kick up the a**e.

    A better day here in Broadland, after yesterday’s rain. I was planning on going to the Aylsham show today, but as it looks like we’re in for more showers, and the beer tent capacity is limited, I’ve given it a miss.

  14. rico says:

    Cicero, too bad if it hurts eh. Whatever player it be should understand really because when they are sat on the bench watching others continue regardless of how they’re playing, they too should be wondering why they aren’t getting a game.

  15. Cicero says:

    .
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    Rico, the player that has the most right to feel aggrieved is surely Lichtsteiner. Signed for his strong defensive qualities, as well as his combative no nonsense style, he must sit there on the bench wondering how Bellerin seems to be the first choice when the right side of the back four is a shambles.

  16. potter says:

    Which brings me back to playing Bellerin forward and putting the Swiss at right back.
    VCC , I am not trying to defend the last years of Wenger what I was doing was comparing the transfer business after Stat DNA was introduced. We seem to have purchased a lot more players but my question is whether the quality was better with the stats or when we scouted in person.

  17. rico says:

    I’d say personal scouting Potter, and by the looks of things, it’s improving. Sven just needs to get us two top notch central defenders, sell Mustafi and obs your uncle..

  18. allezkev says:

    Very interesting post Rico.

    I was truly amazed that Sanogo cost £390,000 as I thought he was free, was that axsigning on fee and/or agent fee.
    What a complete waste of money..

  19. micko says:

    Adam 4.20 so true, the Arshavin signing was sooo exciting at the time, like so many before and after him it turned out they’re best position was right hand side of the taxi rank at Kings Cross !!!

  20. Hobart says:

    Not that I’m defending Sanogo but he was always one of Wengers gambles. Two years earlier he was regarded by most people in football as one of the best out there. He was in the shortlist for the ‘golden boy’ award. Which is effectively the best youth in Europe award.

    Then he blew his back in an injury and was out for over a year. We bought him about a month before he finished his recovery. I’m guessing the hope was that he had recovered and would be a superstar. It didn’t happen. But for a few hundred grand a player that was regarded to be a good as Lukaku before his injury……….not a bad gamble.

  21. potter says:

    When he first came to The Mighty Arsenal, his philosophy was, if they score four, then we will score five.

    When he first arrived he didn’t have to worry about the others scoring four as he had Tony ( professor of defending ) Adams , Bould ,Dixon , Winterburn ,Seaman and Keown to look after that.

  22. potter says:

    Watched the match last night and it reminded me of a post I wrote in 2016 on the AFC forum.
    potter wrote:
    Not sure what people want , this year I have become kind of ambivalent about The Arsenal and their prospects. I went last night to watch a football match and I saw two pretty evenly matched teams playing with a will to win. There was no bus parking and a lot of attacking open play. Good entertainment. Obviously I wanted to win but we were playing the Man City of France and some of their players were a pleasure to watch. Silva at the back was smoking Gauloise whilst looking after Giroud and the number 7 Lucas I would swop half our squad for him. Walcott , the Ox and Elneny they could have all three.

    Against PSG at home and the Lucas I referred to was none other than Lucas Moura.

    I wonder what the stats said about him.

  23. rico says:

    I didn’t know that about Sanogo Hobart.

    Arsene Wenger certainly left a very different squad to the one he left behind. He still had to make additions to turn us into the team we became but he was fortunate to have such a strong and drilled defensive unit.

    Moura was pretty good last night wasn’t he Potter? I suspect the statsDNa would have suggested he was a bit too small for the PL.

    Morning all.

  24. Wavy says:

    Morning all.

    Sorry Rico, I’m still having real problems ‘loading the site’ and posting is also proving very difficult. It is probably my steam driven iPad and apple’s insistence in building in gradual obscelecence? Anyhow I’ll be on site when my machine lets me.

    Sanogo’s value was equivalent to a small two bed roomed flat on Gillespie Road, I reckon! Not a lot by today’s standards but way above the value of his contributions on the field of play for the mighty Arsenal! Shame really. No stats were used for him, I think. His purchase was all down to Wenger and his talent spotting eye, plus a good pinch of his natural ‘Scrooge’!

    Just to turn the knife. Wasn’t it a delight to see Maureen turned over on their own slimy heap? And watching the poisoned dwarf getting short shrift from the press afterwards? What altogether nasty little man he is, arrogant, self-serving and Teflon encrusted! I hope he continues to fail and falls totally from grace. With any fortune and for the good of football in this country, he will be hounded from these shores by a baying barking bevy of press boys!😊 Not that I wish him any harm, of course, but I would contribute to his one way air ticket back to Portugal!

    Cloudy but dry here, however the garden is full of very hungry gnats!

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